Lucia Baez 2022 ©
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Typeface Specimen
I designed a specimen on the typeface Gotham showcasing its history, uses, and versatile weights.
You can view and download a PDF version of the type specimen here.
Through research about the type, I found that it was used for the logo of Cirque du Soleil. Being a huge circus fan, I used this as my theme for the booklet.
My role in this project was to research the typeface, come up with the concept and theme, create all the illustrations, write the copy, and the final design.
